Beer Plaza gradually become a hot potato in Lanzhou - Beer Plaza - Food Industry

Shortly after the early summer, Lanzhou, Gansu Beer Square, as well a like reservation in advance, in time for the "51" before the focus opening. Currently, only Lanzhou City, there are large and small beer Wine Place about 13. Weather just heat up, known as "the mass graves," said the South Gate Brewery Square, the competition between business users already trapped in a "white hot." Sell all kinds of snacks and barbecue facilities Food Various vendors for customers to enjoy the "God" feeling. Recently there has been news that Xigu District of Lanzhou City Lanzhou will appear called the largest beer Moore Square, at the same time, several Qilihe District of Lanzhou City streets, the community has developed several million square meters of open beer on the plaza began to attract foreign investment.

Beer brands battle staged Square Beer Plaza Lanzhou mostly a business title, if you in the "Yellow River Beer" beer Plaza leisure title, absolutely no other brand. If you are in a five-spring or the title of the beer, Qingdao Beer Plaza, the designated drink Yellow River Beer, certainly not to drink. A few years ago, the Yellow River in Lanzhou style online, the two local beer brewing and manufacturing enterprises in Qingdao Yellow Kerry had to scramble for land reclamation took place several months stalls and the war of words, finally, in Lanzhou, under the local government to mediate, two companies to shake hands, but secretly Jiao Jin did not stop.

Starting in 2007, in order to occupy a favorable position Beer Plaza, the two companies will enter the square of the cost of beer down very low threshold. Good location, large number of beer Square area even has a "draft beer costs more than the wholesale price, free of charge for bottled beer," the embarrassing situation. That year, Snow Breweries local plant in Lanzhou, but also to upgrade this situation again.

Snow beer as a national brand, will inevitably Beer Place a piece of "cake" to eat, but as a newcomer arrived in Lanzhou plant, although the brand awareness of tension and good reputation among consumers in the country, but several times and the Yellow River Peggy brewing, Qingdao Land Reclamation in the pathway of confrontation, still accounted for under the wind. Some experts said that Snow beer factory in Lanzhou City, since the Ka was originally brewed by the Yellow River and Land Reclamation, Qingdao, Lanzhou two dominant beer market, is now being transformed into "three pillars" situation. Carried out only part of the bar before Session Marketing Snow beer, this year has developed its own beer Square, and gradually into the Lengyin Tan points.

The rise of beer this year in Lanzhou, square, snowflake beer Sell Although met with some resistance, but in its plant in Anning District, Lanzhou City, was thriving. In a peaceful area of varying scale ecological park, exclusively, Snow beer umbrella, despite the huge amount of costs into the store and brand buyout, but also a headache for the responsible persons of Chinese wine industry benchmark report Youfadaihao 23 Chinese wine -189 can subscribe to the local post office. If you do not enter the eco-park, we should lose this market; into will have to take a certain amount of sponsorship, the firm is no alternative but to fill it, "squeeze" their products.

Consequence of this state is "not a business manufacturers to achieve market dominance in the local desire, it is difficult to get the profit of enterprises that" difficult for the public to rely on and trust a brand.

Hidden beer Square Management Many people also report that beer companies because each has its own operating division of the scope of many cell surface are franchise stores, a beer company, but sometimes secretly selling other brands of beer, but liquor recovery recovery of its business when the only bottle of beer brands.

Snow Beer to Lanzhou, the sales network is limited because most cell stores only recovery of the Yellow River and the Land Reclamation brand bottle, but no one snowflake bottle recycling, many members of the public consumption of beer, no place to retreat Snow bottle. In response, a community supermarket operator, said: "This is the market potential for the formation of long-standing rules. Most of the stores have signed a contract with distributors, manufacturers enjoy preferential policies in business, we must also ensure that only the operation of the business a brand, or is unilateral breach of contract, the factory in the cancellation of preferential policies, it is also likely to be punished. "

Lanzhou beer this year, the number of square size and blind expansion and increase in some sections of the beer distribution intensive Square and stalls, it is unreasonable. Place some beer too big, there is a big management problem. Meanwhile, beer plaza are operating at night, and some even operate without a license, business, taxation, Environmental protection , Sanitation and other departments is not effective for control, which problems are more. Most of the laid-off personnel employed or foreign personnel, most no-job training, service level is low. Beer Beer Place to operate, Beverages , Barbecue, local small food mainly because of all open-air business, health is difficult to achieve. Plus the operator fails to strengthen the management, the use of wine, tableware simply does not sterilize food without going through quarantine, health consumers constitute a great threat. Most public health facilities is not beer Square, consumers can only solve the problem locally or in the vicinity, causing more pollution to the environment. With night operations for too long, with all that noise around the opinions of the masses more.

Beer every summer is the peak consumption period, various beer companies compete for market is the best time, then a beer in a plaza in the brand battle is inevitable. How to solve the puzzles as quickly as possible, but also consumers a right to free choice of beer brands, will be put before the various beer companies a big problem.

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